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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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Efficient vs. Effective | N2Growth Blog

N2Growth Blog

The mechanistic world of the industrial age continues to have a grip on our belief system. Thanks for sharing Tom. susanmazza Excellent and important distinction Mike. I think we focus on efficiency because that gives us "permission" to focus on the things that we can control.

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Bonus or No Bonus? | N2Growth Blog

N2Growth Blog

Should bonuses come off the top-line, bottom-line, be based on contribution margin, be subjectively or objectively distributed, be paid in cash, stock, options, profit sharing, perks, or some other mechanism? I take away from your post that an objective in bonus pay should not create negative outcomes (us vs. them, entitlement, etc.),

Blog 382
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The Big Picture of Business – Business Success Checklist

Strategy Driven

The sharp focus and direction on your objectives and goals can only be maintained with constant monitoring of your procedures and processes. Whether your focus is on customer service, profits, investing, marketing, or company growth a constant awareness of your current position in relation to where you want to be is essential.

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Drinking the Talent Kool-Aid | N2Growth Blog

N2Growth Blog

If I only had a nickel for each time a CEO has told me “We have the best talent in the industry.&# They all speak of the quality of their talent as a key success metric…in fact, many of them will emphatically state that talent is their single biggest competitive advantage.

Blog 366
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Diversity & Leadership | N2Growth Blog

N2Growth Blog

Also, we need to recognize that for some businesses/leaders, you're more likely to encounter a fairly homogeneous population subset due to geography or types of individuals that gravitate toward a particular field or industry. However, forcing diversity agendas on businesses doesn't make things fair either.

Diversity 350
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Attitude Reflects Leadership

N2Growth Blog

If you still don’t know whether or not your attitude is affecting your performance, I would strongly suggest participation in a 360 review process where your strengths and weakness are objectively assessed by those whom you interface with on a frequent basis.