Strategy Driven

NOVEMBER 6, 2015

The sharp focus and direction on your objectives and goals can only be maintained with constant monitoring of your procedures and processes. Whether your focus is on customer service, profits, investing, marketing, or company growth a constant awareness of your current position in relation to where you want to be is essential.

Succession 50

Succession Strategic Planning Budgeting Goal 50

Strategy Driven

NOVEMBER 24, 2010

Posted by Thornton May on November 24, 2010 · Leave a Comment The classic Harvard Business School case “Otisline (A)” 1 begins with the quote, “… our objective is to go unnoticed.” In other words, public relations matters. Our objective, after all, is NOT to go unnoticed. Sources F.W. McFarlan and D.B.

Magazine 51

Magazine Chief Operating Officer Newsletter Objective 51

Strategy Driven

FEBRUARY 6, 2015

The quality audit by objective outside communications counsel is merely the beginning of a process. It applies to service industries and manufacturing operations. Even non-profit and public sector organizations must utilize quality approaches for staff and volunteer councils/boards. Retain outside experts.

Quality 50

Quality Metrics Strategic Planning TQM 50

Harvard Business Review

FEBRUARY 11, 2011

Details usually unworthy of public attention, such as internal memos disagreeing over public relations strategy, became smoking guns that convinced the press and the public that Toyota vehicles had electronic problems causing runaway vehicles — and that the company was hiding this from the public.

Crisis 15

Crisis Transportation Public Relations Document 15

Ask Atma

MAY 20, 2012

Some examples of shared team learning are: Regular seminars and guest lecturers: Bring in experts and professors on various topics related to the history, science, or culture of your industry as well as sociologists, anthropologists, and technologists who work in peripherally related fields. Are you willing to admit mistakes?

Team 52

Team How To Knowledge Management Self-aware 52

Harvard Business Review

MARCH 31, 2015

According to a report by the Convention Industry Council , about 225 million people attend more than 1.8 GDP than the air transportation, motion picture, sound-recording, performing arts and spectator sport industries.” Event goals depend upon your objectives with current or potential customers.

CRM 8

CRM ROI Budgeting Public Relations 8

Strategy Driven

DECEMBER 6, 2010

And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? They aren’t just the leader in their industry; they ARE the industry – and they anticipate crossing the $3-million mark by November 2010.

Wilde 50

Wilde Real Estate Discount Advertising 50

Harvard Business Review

OCTOBER 7, 2016

Publicly traded versus private corporations may have much different notification, reporting and regulatory requirements and — depending on the specific industry — the clock can start to tick much sooner than you might think. As time passes, communicate what was learned and what was done to improve security as a result.

Planning 9

Planning Company Crisis Brand 9

Harvard Business Review

DECEMBER 8, 2017

We answered this question by interviewing freelancers in a wide range of industries — from tech to advertising. based expert in advertising and public relations, where she found meaning in her work she honed in on balance and autonomy : “First is balance. But what about the freelancers with whom you work?

Waldroop 8

Waldroop Agility Advertising Project 8

Harvard Business Review

JULY 22, 2015

Lay/Lie: Subjects lie down; objects are laid down. ” The AP Stylebook (followed by Associated Press writers and many magazine, newspaper, and public relations writers) and the Chicago Manual of Style (followed by most people in the book publishing industry) are both available online for a fee, and that makes them searchable.

Parcell 8

Parcell Survey Public Relations Advice 8

Harvard Business Review

APRIL 5, 2016

Platform models are often lauded as the path to the next disrupted industry. Avon’s platform is more than makeup; it’s actually a decentralized economic empowerment model for women with product flowing through the platform as the object for connection. Insight Center. The Platform Economy. Sponsored by Accenture.

Business Model 8

Business Model Mission Statement Decentralization Brand 8

N2Growth Blog

AUGUST 16, 2010

If I only had a nickel for each time a CEO has told me “We have the best talent in the industry.&# They all speak of the quality of their talent as a key success metric…in fact, many of them will emphatically state that talent is their single biggest competitive advantage.

Blog 366

Blog Politics Mission Statement Brand 366

Harvard Business Review

NOVEMBER 7, 2011

In a recent study, public relations expert Adam Sherk analyzed the most frequent terms in company communications , and the results were eye opening. Here are the top ten: Leader, leading, best, top, unique, solution, largest, innovative, and innovator. Sound familiar? Blah, blah, blah. Why should they? Your message sure isn't.

Marketing 14

Marketing ROI Short-term Long-term 14

N2Growth Blog

NOVEMBER 23, 2010

Also, we need to recognize that for some businesses/leaders, you're more likely to encounter a fairly homogeneous population subset due to geography or types of individuals that gravitate toward a particular field or industry. However, forcing diversity agendas on businesses doesn't make things fair either.

Diversity 350

Diversity Blog Leadership Learning-by-Doing 350

Harvard Business Review

JUNE 23, 2016

Video technology now allows certain objects, such as products, to be “clickable” within the video. Reverse and interactive product placement could revolutionize the advertising industry. This sometimes involves actual clicking, such as when you’re watching a video on your laptop, mobile device, or smart TV.

Bond 8

Bond Productivity Products Advertising 8

Harvard Business Review

AUGUST 11, 2015

The web traffic the stream generates has reshaped the journalism, gaming, and music industries, among others. From a transparency point of view, in-app advocacy is arguably an improvement over the status quo in corporate-sponsored public outreach. Over 968 million people access it daily. Close to 1.5 Limited resources are valuable.

Politics 8

Politics Real Estate Morale Business Model 8

Strategy Driven

FEBRUARY 3, 2012

Trees with thicker bases and deeper roots will sprout greener (be profitable), shed less often (fewer corporate flaws) and live longer (dominate its industry). The professions are no longer held on a pedestal… a condition which mandates them to portray or enhance public images. Goals and objectives. Strategic Plan.

Positioning 50

Positioning Company Strategic Planning Guidelines 50

Strategy Driven

AUGUST 3, 2012

Trees with thicker bases and deeper roots will sprout greener (be profitable), shed less often (fewer corporate flaws) and live longer (dominate its industry). Category 6: Business performance reviews, research, quality management programs, government relations, public policy, community relations and re-engineering.

Review 57

Review Company Strategic Planning Industry 57

Strategy Driven

JUNE 3, 2011

Trees with thicker bases and deeper roots will sprout greener (be profitable), shed less often (fewer corporate flaws) and live longer (dominate its industry). Failure to prepare for the future spells certain death for businesses and industries in which they function. Values, customs, beliefs, goals, objectives, benchmarking.

Strategic Planning 68

Strategic Planning Benchmarking Long-term Consultative 68

N2Growth Blog

JANUARY 18, 2011

If you still don’t know whether or not your attitude is affecting your performance, I would strongly suggest participation in a 360 review process where your strengths and weakness are objectively assessed by those whom you interface with on a frequent basis.

Leadership 420

Leadership CEO Blog Learning-by-Doing 420

Miles Anthony Smith

NOVEMBER 7, 2019

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” This article by Mike McManus of Marketing Labs is one solid example.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

MAY 26, 2016

Whether it’s in the latest digital marketing trends or from the keynote at an industry event, we’re constantly being told that “content is king” and that we must “think like a publisher” if we want to stand out online today. When it comes to your content strategy, your why is your business objective.

Marketing Strategy 11

Marketing Strategy Content Marketing Strategy 11

Harvard Business Review

JUNE 10, 2014

Public relations and communications professionals—and the academic programs that train them—find themselves operating in a radically new environment. As Emily Yellin describes in her book Your Call Is (Not That) Important to Us , “public relations” was the phrase initially used to describe customer service.

PR 8

PR Public Relations Conflict of Interest Ethics 8

N2Growth Blog

MAY 17, 2010

The text that follows is meant as both a rebuke of my industry, and a challenge to my fellow practitioners…It is my hope that this post stimulates vigorous discussion, and a great deal of thought on how we evolve the practice & discipline of leadership, not for our own glory, but for the good of our clients and society as a whole.

Blog 333

Blog Leadership Consultative Follow-up 333