Remove Industry Remove Objective Remove Public Relations Remove Technology
article thumbnail

Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

article thumbnail

Efficient vs. Effective | N2Growth Blog

N2Growth Blog

The mechanistic world of the industrial age continues to have a grip on our belief system. Thanks for sharing Tom. susanmazza Excellent and important distinction Mike. I think we focus on efficiency because that gives us "permission" to focus on the things that we can control.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Bonus or No Bonus? | N2Growth Blog

N2Growth Blog

Should bonuses come off the top-line, bottom-line, be based on contribution margin, be subjectively or objectively distributed, be paid in cash, stock, options, profit sharing, perks, or some other mechanism? I take away from your post that an objective in bonus pay should not create negative outcomes (us vs. them, entitlement, etc.),

Blog 382
article thumbnail

The Unnoticed Analyst: Can analytics succeed while going unnoticed.

Strategy Driven

Posted by Thornton May on November 24, 2010 · Leave a Comment The classic Harvard Business School case “Otisline (A)” 1 begins with the quote, “… our objective is to go unnoticed.” sascom Magazine sas com Magazine is the quarterly publication of the SAS Institute, Inc. In other words, public relations matters.

article thumbnail

Get More from Your Event Spending

Harvard Business Review

According to a report by the Convention Industry Council , about 225 million people attend more than 1.8 GDP than the air transportation, motion picture, sound-recording, performing arts and spectator sport industries.” No technology can help managers who are unable or unwilling to set goals.

CRM 8
article thumbnail

Your Company Needs a Communications Plan for Data Breaches

Harvard Business Review

Here’s a generalized scenario similar to cases we’ve experienced: A hot new mobile technology company lands one of the most successful IPOs of the year. There is merit in at least considering advocating from the other side of a breach, as it’s difficult to objectively explore this as an option in the heat of a crisis.

article thumbnail

How to Create Remarkable Teams PART 2 – Collaboration

Ask Atma

Some examples of shared team learning are: Regular seminars and guest lecturers: Bring in experts and professors on various topics related to the history, science, or culture of your industry as well as sociologists, anthropologists, and technologists who work in peripherally related fields. Are you willing to admit mistakes?

Team 52