Industry Innovation Objective Public Relations 
N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.
N2Growth Blog
OCTOBER 26, 2010
At an organizational level have you focused so much on process improvements and incremental gains that you’ve failed to recognize opportunity and innovate? The mechanistic world of the industrial age continues to have a grip on our belief system. Are you efficient or effective, or do you know? Thanks for sharing Tom. I Think Not.
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Mills Scofield
FEBRUARY 18, 2013
As a result, few, if any, business leaders speak with rock-hard confidence about the probability of success for their own firms (other than on some public relations platform). It introduced a platform for users to trade digital music files across the Internet, and the recording industry scrambled to shut Napster down.
N2Growth Blog
NOVEMBER 29, 2010
Should bonuses come off the top-line, bottom-line, be based on contribution margin, be subjectively or objectively distributed, be paid in cash, stock, options, profit sharing, perks, or some other mechanism? I take away from your post that an objective in bonus pay should not create negative outcomes (us vs. them, entitlement, etc.),
Strategy Driven
NOVEMBER 6, 2015
It is important to identify swings and trends so that innovation can remain a strength of your business. The sharp focus and direction on your objectives and goals can only be maintained with constant monitoring of your procedures and processes. Utilization of industry consultants or technical specialists. Instill discipline.
Strategy Driven
NOVEMBER 24, 2010
Posted by Thornton May on November 24, 2010 · Leave a Comment The classic Harvard Business School case “Otisline (A)” 1 begins with the quote, “… our objective is to go unnoticed.” In other words, public relations matters. Our objective, after all, is NOT to go unnoticed. Sources F.W. McFarlan and D.B.
Strategy Driven
FEBRUARY 6, 2015
The quality audit by objective outside communications counsel is merely the beginning of a process. It applies to service industries and manufacturing operations. Even non-profit and public sector organizations must utilize quality approaches for staff and volunteer councils/boards. Faster innovation. Enhanced reputation.
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