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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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5 Reasons Using A PR Firm For Your Business Should Be On Your List In 2023

Strategy Driven

Public Relations is a good option. If you are looking to create a more honest and reliable image of your company among your customers, public relations can help. Creating a positive image for your brand is a very vital component of public relations from the start and it has always been this way.

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Collaboration for Change: Multi-Sector Partnerships in Sustainable Medical and Sharps Waste Management

Strategy Driven

As the world grapples with waste management challenges, the city of Houston stands as a beacon of innovation. In the realm of biomedical waste management, this means breaking down industry silos and fostering cross-sector engagement. Moreover, these policies can incentivize innovations, further driving the sector forward.

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Weekly Round-Up: Using Comms to Help Managers Succeed, Tips for New Leaders, Increasing Communicators' Visibility, Inspiring Creativity & Innovation, 6 Ways to Improve Internal Comms

leaderCommunicator

But seriously, it’s often expertise in the field/industry that snags a high-performer his or her promotion into management.” Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts. Shocking, I know! Read more >>

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Dawn Elise Warden-Reeder Joins the Women on Business Contributor Team

Women on Business

A former lifestyles magazine editor and reporter covering an array of topics including philanthropy and business, health and well-being, sustainability, fashion, music and food, Dawn entered the public relations and social media field in 2010 as Executive Partner of The Whole Enchilada PR , now the culinary division of The Warden Ettinger Group.

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New Tool Aims To Change How We Measure PR

The Horizons Tracker

Some $14bn is spent on public relations agencies in the United States alone each year, but there remain doubts about whether that investment is soliciting sufficient returns, or even what those returns should be.

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Disruptive Business Models | N2Growth Blog

N2Growth Blog

Few things are more critical to your efforts in increasing your revenue growth and corporate sustainability than understanding the value of disruptive innovation. So why do so many established and often well managed companies struggle with disruptive innovation? or my personal favorite, “We need to focus on our core business.&#