N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. They appreciate original ideas but understand the power of these ideas lies in their scalability and alignment with business objectives.
N2Growth Blog
NOVEMBER 26, 2014
Considering adoption of such an objective, preemptively leading out and to stop leading through after the turbulence, requires a strategy and approach to address the issues long before they are seen on the horizon. There is no better time than now for learning how to avoid risk by leading out from crises before they happen.
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Modern Servant Leader
MARCH 19, 2013
Public Relations. In the old world, Public Relations served to present the best image of the organization to the public. As a result, Public Relations now focuses more on a frank dialogue about the reality of a given situation. From faux to frank. With social media, there is greater transparency.
Lead Change Blog
DECEMBER 2, 2016
In response to the question “if money were no object, what would you do all day?” I quit and never looked back. That was 36 years ago!” ” When Eileen reflects on her best professional moments, she talks about leaving a stage and feeling a deep connection with the audience. .” And if not now, when?”
Women on Business
JANUARY 9, 2013
Brands, of course, love it, because it enables them to bypass the media and take their message directly to the public in hopes of building a relationship with customers that will positively impact the bottom line. Naysayers, on the other hand, begrudge brand journalism for its diminished objectivity and advertorial tone.
N2Growth Blog
AUGUST 23, 2010
Resist the temptation to just advance a broad number of disparate initiatives, and alternatively focus your efforts on the completion of a few high impact objectives. The simple reality is that if you continue to add new responsibilities to an already full plate, all of your obligations will suffer as a result.
N2Growth Blog
APRIL 20, 2010
Continuity should flow from values to vision, mission to strategy, and objectives to tactics to process. Put simply, if you’re going to spend your time and money do it where you get the biggest bang for the buck. Be consistent: Consistency in all things throughout the value chain is critical.
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