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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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The Big Picture of Business – How to Maximize Trade Show Exposure

Strategy Driven

While sales objectives are most common, trade shows may also be behavior, product, distribution or marketing oriented. Educate the public about what your company and your industry do. Research shows that industrial sales calls costing $252 to reach a prospect, with 4.6 Introduce new products. About the Author.

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The Big Picture of Business – Business Success Checklist

Strategy Driven

The sharp focus and direction on your objectives and goals can only be maintained with constant monitoring of your procedures and processes. Whether your focus is on customer service, profits, investing, marketing, or company growth a constant awareness of your current position in relation to where you want to be is essential.

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Efficient vs. Effective | N2Growth Blog

N2Growth Blog

The mechanistic world of the industrial age continues to have a grip on our belief system. Thanks for sharing Tom. susanmazza Excellent and important distinction Mike. I think we focus on efficiency because that gives us "permission" to focus on the things that we can control.

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Bonus or No Bonus? | N2Growth Blog

N2Growth Blog

Should bonuses come off the top-line, bottom-line, be based on contribution margin, be subjectively or objectively distributed, be paid in cash, stock, options, profit sharing, perks, or some other mechanism? I take away from your post that an objective in bonus pay should not create negative outcomes (us vs. them, entitlement, etc.),

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The Big Picture of Business – Quality is Important for Business: Real Quality vs. Arbitrary Metrics

Strategy Driven

The quality audit by objective outside communications counsel is merely the beginning of a process. It applies to service industries and manufacturing operations. Even non-profit and public sector organizations must utilize quality approaches for staff and volunteer councils/boards. Retain outside experts.

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How to Create Remarkable Teams PART 2 – Collaboration

Ask Atma

In team development, research has shown that individual learning works best when accompanied by team learning. [1]. So the designer teaches everyone about UX/AI, the coders teach about their development methodology, the project managers teach about agile protocols, and the sales people describe what it is like in the field.

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