N2Growth Blog
APRIL 29, 2021
We are witnessing the creation of an entirely new paradigm, a fierce wave of technological innovation boosting generations of new businesses and business leaders. The pace of technological applications and innovations has increased significantly in recent years. Innovation is doing new things.” – Theodore Levitt.
Harvard Business Review
JANUARY 13, 2014
In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” Innovation Leadership Strategy' And short-term numbers at that.
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Harvard Business Review
SEPTEMBER 13, 2012
In 1960, the editor of the Harvard Business Review, Theodore Levitt, wrote that the failure of railroads could be explained in part by the myopic view that they were in the railroad business and not the transportation business, which left them vulnerable to competition from cars, trucks, and planes.
Harvard Business Review
MAY 5, 2016
Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” They see disrupted incumbents from retail, finance, health care, transportation, professional services, and manufacturing requiring radical restructuring of assets, productivity , and innovation.
Harvard Business Review
OCTOBER 11, 2012
It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life. Richard Tedlow, Giants of Enterprise: Seven Business Innovators and the Empires They Built. Covey, The Seven Habits of Highly Effective People.
Harvard Business Review
MAY 11, 2017
Theodore Levitt's classic theory -- in under two minutes. That may be the journey from unhealthy to healthy living, or from being broke to being a good steward of their finances. Innovations driven by obstacle-as-competition insight: In-app bar code scanner to make it easy to track packaged foods. Related Video.
Harvard Business Review
OCTOBER 11, 2012
It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life. Richard Tedlow, Giants of Enterprise: Seven Business Innovators and the Empires They Built. Covey, The Seven Habits of Highly Effective People.
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