Harvard Business Review

DECEMBER 21, 2011

Finance puts the systems in place to track the money coming in. Marketing designs the promotional campaign. A sales model that pays salespeople almost entirely on commission and gives them exclusive "ownership" of customers often works for a while for products in unsaturated markets. Your R&D group develops a unique new product.

Company 14

Company Market Penetration Long-term Short-term 14

Harvard Business Review

JULY 12, 2017

In effect, they all had skin in the game, which remains one of the most elusive elements of modern finance. Thus a trust and efficiency engine like blockchain technology has the potential to drive radical change in the insurance industry while improving transparency and outcomes across the entire value chain.

Insurance 11

Insurance Industry Policies Market Penetration 11

Harvard Business Review

SEPTEMBER 9, 2015

Welch was convinced that the speed of globalization and technological innovation in the 21 st century would require companies to work very differently – with shorter decision cycles, more employee engagement, and stronger collaboration than had previously been required to compete.

Welch 8

Welch Supply Chain Consensus Engineering 8

Harvard Business Review

MARCH 31, 2016

For years Apple’s market penetration hung in the single digits. Google Android quickly lost market share to the new versions. But by early 2015 they stopped accepting new submissions to their open market and discontinued their API support for external developers. Failure to launch the right side.

Participative 8

Participative Software Market Penetration Marketing 8