Remove Follow-up Remove Management Remove Marketing Remove Telemarketing
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Essential Online Marketing Tips All Business Owners Must Know

Strategy Driven

You’ve had an excellent idea for a small business and you want to get it off the ground before anyone else can take it off the market. Posting blogs on your website on a regular basis (daily, weekly, or fortnightly) will slowly build up a following and allow you to demonstrate your knowledge of your industry. Build a website.

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Working from Home with A Disability

Strategy Driven

It can offer autonomy, flexibility and the opportunity to either take up remote working for a company or to work for yourself. If you are computer savvy then suggestions could include: Remote telemarketing. If you intend to set up your own home business then you may prefer to use a designated office space. What can you do?

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10 Key Things to Avoid in B2B Cold Calling

Strategy Driven

Cold calling is still one of the key tools in the armoury when it comes to outbound marketing. It typically works well where an organisation can clearly identify its target market and where the proposition is tailored and compelling. Fail to Plan and plan to fail” is a well-used expression and it definitely applies to telemarketing.

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B2B Salespeople Can Survive If They Reimagine Their Roles

Harvard Business Review

Firms must conduct a deep dive and map the customer journey, or buying process, taking into account customers’ use of the emerging digital media to search, learn, purchase, and obtain follow-up service. Fortunately, B2B executives can draw upon sound guidance when reformulating their sales and marketing efforts.

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Closing the Gap Between Blue Ocean Strategy and Execution

Harvard Business Review

Unlike marketing, manufacturing, human resources, and other functions, a good strategy should cover the entire activity system of an organization. A marketing department, for example, may focus on the value proposition and pay insufficient heed to the other two propositions. Comic Relief, by contrast, eliminated all of these.