Strategy Driven

APRIL 26, 2017

You’ve had an excellent idea for a small business and you want to get it off the ground before anyone else can take it off the market. Posting blogs on your website on a regular basis (daily, weekly, or fortnightly) will slowly build up a following and allow you to demonstrate your knowledge of your industry. Build a website.

Marketing 58

Marketing Tips Webinar Advertising 58

Strategy Driven

SEPTEMBER 10, 2019

It can offer autonomy, flexibility and the opportunity to either take up remote working for a company or to work for yourself. If you are computer savvy then suggestions could include: Remote telemarketing. If you intend to set up your own home business then you may prefer to use a designated office space. What can you do?

Telemarketing 50

Telemarketing Software Call Center Retail 50

Strategy Driven

OCTOBER 15, 2019

Cold calling is still one of the key tools in the armoury when it comes to outbound marketing. It typically works well where an organisation can clearly identify its target market and where the proposition is tailored and compelling. Fail to Plan and plan to fail” is a well-used expression and it definitely applies to telemarketing.

Telemarketing 10

Telemarketing B2B Objective Open-book 10

Strategy Driven

JUNE 18, 2015

These disparities are also among the biggest misperceptions that both online and offline marketers hold. This overwhelming demand for consumer attention and dollars has created a market filled with cynics, whose defenses are on full alert.”. Companies that do this effectively will most certainly amass market share.”.

Crisis 50

Crisis Strategy Brand Telemarketing 50

Harvard Business Review

APRIL 17, 2015

Firms must conduct a deep dive and map the customer journey, or buying process, taking into account customers’ use of the emerging digital media to search, learn, purchase, and obtain follow-up service. Fortunately, B2B executives can draw upon sound guidance when reformulating their sales and marketing efforts.

B2B 8

B2B Forrester Telemarketing Media 8

Harvard Business Review

MARCH 3, 2011

Today, consumers, not marketers, rule the roost. As consumers, we readily dictate how and when marketers reach us. A vast swath of e-retailers followed Amazon's example. The price-quality inference, a time-honored marketing concept, will surely continue to operate. Don't get me wrong. Price usually signals quality.

Productivity 13

Productivity Products Retail Telemarketing 13

Harvard Business Review

FEBRUARY 5, 2015

Unlike marketing, manufacturing, human resources, and other functions, a good strategy should cover the entire activity system of an organization. A marketing department, for example, may focus on the value proposition and pay insufficient heed to the other two propositions.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8