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When a Success Formula Hardens

Leading Blog

He explains what happens: Managers get trapped by success, a condition that I call active inertia , or management’s tendency to respond to the most disruptive changes by accelerating activities that succeeded in the past. A better analogy is a car stuck in a rut: Managers put the petal to the metal—and dig the rut deeper.

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The Role of Visuals in Marketing: Photos Edition

Strategy Driven

Using high-quality images in your marketing efforts is essential for building trust with your audience and presenting a professional image. Photos are a powerful marketing tool that can help businesses capture the attention of their target audience and effectively communicate their message.

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Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

Its market cap is over $2 trillion. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. By 2019, Microsoft’s market capitalization edged past the $1 trillion mark, making it the world’s most valuable company. By 2023, its market cap reached $2.5

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The ABCs Of Successful Digital Marketing

Strategy Driven

Building an effective marketing strategy should be a priority for all business owners. Whether you’re launching a startup or managing an established SME doesn’t matter. Given its importance on the future of your business, it is very easy to overcomplicate your marketing efforts. it would be crazy to ignore it. Embrace it.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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Tips To Break Into The Airbnb Market

Strategy Driven

The Airbnb market is enormous, but there are no guarantees that you’ll be the next big thing. In this blog post, we highlight four tips to help you break into the Airbnb market and offer some advice on succeeding as an entrepreneur! The best way to break into the Airbnb market is by finding undervalued properties.

Marketing 110
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Ask, Learn, Follow Up and Grow

Marshall Goldsmith

In the “old days,” a person was hired into a position, learned the job, and – usually because of some form of functional proficiency – received a promotion into management. Then, as a manager, this same person could tell a few people what to do. No one person will be smart enough to keep up.

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