Leading Blog

DECEMBER 12, 2022

Tim Eisenmann is a professor at Harvard Business School, where he’s led The Entrepreneurial Manager , a required course for all of their MBAs. While he taught students how to build winning startups, he felt he wasn't giving them the full picture if he couldn’t identify why so many were failing. So, he set out to find out.

Early Adopters 204

Early Adopters Entrepreneur Mass Marketing Marketing 204

CO2

JANUARY 2, 2011

B usiness Model Generation caught my eye in a book store in December – It is rare I find myself in book stores anymore given how many books are sent to me as a blogger and my preference in reading on Kindle or IPad. The Empathy Map by XPLANE Design : How to build a business model around customer insights.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

AUGUST 8, 2011

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. Sold heavily by IBM's famous sales force, the company's product created the first truly mass market for the personal computer.

Customer Intimacy 15

Customer Intimacy How To Mass Marketing System 15

Harvard Business Review

MARCH 12, 2012

There is no way to design a product for the American mass market where the mass market per capita income is $50,000, and then simply adapt it and hope to capture middle India where the mass market per capita income is $3,000. You need to innovate for India, not simply export to India.

Glocalization 12

Glocalization Mass Marketing P&L Globalization 12

Harvard Business Review

MARCH 30, 2016

However, what few people realized was that Microsoft leveraged an old but often overlooked tool that has remarkable power to manage such transitions. Over the centuries, firms have used hybrids to manage periods of difficult transition.

Business Model 8

Business Model Software Mass Marketing Competitive Advantage 8

Harvard Business Review

MARCH 12, 2018

Its cars didn’t match up well with those of top luxury brands like Mercedes, BMW, and Audi, yet the company lacked the capacity to compete with mass-market leaders like Toyota and GM. He hired salespeople and marketers from Google, who transformed Volvo’s use of technology and social media in those disciplines.

Engineering 8

Engineering Mass Marketing Automotive Human Capital 8

Harvard Business Review

DECEMBER 30, 2016

One applications outsourcing team, for example, proposed a clever UX tweak to help optimize a global fulfillment process their company managed for its biggest client. That is, the applications outsourcing team revisited, rethought, and road-mapped how to best turn a valued internal process into a viable business platform.

Process 13

Process Competitive Advantage Outsourcing Supply Chain 13