article thumbnail

To Change Your Strategy, First Change How You Think

Harvard Business Review

Therefore his mental model was not how to gain market share from other airlines, but how to create a completely new market for air travel. According to research by one of us (Barry), technology- and network-based business models are more profitable, enable faster growth, and are more rewarded in the marketplace.

article thumbnail

Putting Facebook in Perspective

Harvard Business Review

These new technologies allow anyone to connect to anyone and everyone, at any time — and there are already signs that the relationships we have with ourselves, with each other, and with our institutions are changing in response. Organizations: From Hierarchies to Networks. Brands: From Push to Pull.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Metamorphosis of the CIO

Harvard Business Review

Eventually, businesses became department stores, specialty stores and malls, and finally, today''s e-businesses and networked organizations that support them. CEOs don''t think CIOs understanding the business , and how to apply IT in new ways to benefit the business. The Rise of the CIO.

CIO 8
article thumbnail

The Reinvention of NASA

Harvard Business Review

Over the past few decades, not only has NASA delivered crucial technologies for society, such as water filtration systems, satellite-based search-and-rescue, and UV coating on eyeglasses, it has also evolved its dominant logic and business model. Competing nations have also been expanding their space exploration efforts.

article thumbnail

Get Started with Big Data: Tie Strategy to Performance

Harvard Business Review

For example, at another telecom player, the consumer data-insights team learned that two things led to the most rapid spread of negative word of mouth about the company on social-media and microblogging sites: network outages and any perception by customers that the company had made false advertising claims about its products or network.

article thumbnail

Value-Based Health Care Is Inevitable and That’s Good

Harvard Business Review

Whether providers like it or not, health care is evolving from a proficiency-based art to a data-driven science, from freelance physicians to hospital-employed physicians, from one-size-fits-all community hospitals to vast hospital networks organized around centers of excellence. Why Health Care Is Stuck — and How to Fix It.