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A New Way for Entrepreneurs to Think About IT

Harvard Business Review

Companies can also rent their business applications (for accounting and finance, human resource management, marketing and sales, collaboration, project management, and so forth) on-demand from companies like Microsoft, Salesforce.com, Workday, Hubspot, Yammer, Dropbox, Basecamp and others.

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End the Religion of ROE

Harvard Business Review

Conversely, why market cigarettes? He reasoned that if marketers worked on maximizing return on sales, production managers were rewarded for the sales they squeezed out of their physical plant, and finance managers focused on minimizing the amount of equity capital they needed, ROE would take care of itself. Social media spending?

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Building a Software Start-Up Inside GE

Harvard Business Review

.” Jennifer Waldo , Head of Global Human Resources, GE Software Center, was at the epicenter of GE’s recruiting challenge. And the market for software talent was hot hot hot. We created an expanded vision of customer partnerships with big, market-driven outcomes that the company could rally behind.

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How HR Can Become Agile (and Why It Needs To)

Harvard Business Review

But a big and growing challenge is emerging: Once your tech teams have begun to master these new ways of working — improving time to market, continuous learning, responsiveness, and collaboration — they often find that the pace of work they desire is substantially hindered by the lack of agility in HR.