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Have You Strategised How Productive Your Business Is? Time To Focus

Strategy Driven

You might also want to think about things such as Information management services to help with IT things and such. Is your business productive when it comes to marketing? The next thing to think about would be whether or not you think that your business is productive when it comes to marketing opportunities.

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Have You Strategised How Productive Your Business Is? Time To Focus

Strategy Driven

You might also want to think about things such as Information management services to help with IT things and such. Is your business productive when it comes to marketing? The next thing to think about would be whether or not you think that your business is productive when it comes to marketing opportunities.

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A Refresher on Marketing ROI

Harvard Business Review

Companies spend a lot on marketing communications. In fact, global spending on media is expected to reach $2.1 And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Juan Díaz-Faes for HBR.

ROI 8
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Three Smart Moves Brought LinkedIn This Far

Harvard Business Review

Fast forward four years and LinkedIn is a public company with a market cap of more than $9 billion and revenues of about $400 million. LinkedIn didn't create the very quiet tech market it was born into, but it definitely benefited from it. It stuck with its target market. First, why lucky? Smart Move #3.

IPO 15
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How To Choose The Right Records Management System For The Organization

Strategy Driven

As the volume of records and information continues to grow as organisations mature, it becomes increasingly important and challenging for enterprises to manage their recordkeeping responsibilities effectively. Choosing an effective records management system is an important and crucial step in this process. Conclusion.

System 51
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What Google Glass Reveals About Privacy Fears

Harvard Business Review

Marketing professionals have learned the hard way that no matter what they do or do not plan to do with consumer information, privacy matters. In part, that''s because marketing has always been something of a black art. One way or the other, marketing executives should keep a close eye on how the Google Glass story plays out.

Morale 8
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How Tech Is Transforming Entry-Level, Customer-Facing Jobs

Harvard Business Review

Takeaways from a survey of more than 800 customer service reps.

Survey 14