Harvard Business Review

JULY 9, 2013

The marketing head of an ambitious technology firm recently shared with me a vexing problem: Apple was one of their customers. As Michael Stephenson , a key leader in global customer programs at Oracle puts it, his firm has various business units that focus on specific industries. But it is not insoluble.

Brand 8

Brand Stephenson PR Reference 8

Harvard Business Review

AUGUST 14, 2012

As early as 1994 Neal Stephenson was envisioning the era of Big Data, and how it might change the work of a market researcher. Fiction writers who specialize in creating dystopian near-futures seem to put a lot of stock in the potential of customer intelligence.

Stephenson 10

Stephenson Customer Loyalty Wilde Loyalty 10

Harvard Business Review

MARCH 16, 2015

Randall Stephenson of AT&T explained, “We had 270,000 people we employed around the globe. ” Staton identified the challenge of managing a global brand: “We had the McDonald’s brand, and in each country our market share and the product life cycle were in different stages. Currency really had a big effect.”

CEO 8

CEO Stephenson Pharmaceuticals Globalization 8

Harvard Business Review

JANUARY 23, 2015

As the employment market improves and candidates have more options , hiring the right person for the job has become increasingly difficult. Applicants also have more information about each company’s selection process than ever before. Chris Smith and Chris Stephenson. How can you tell if a candidate will be a good fit?

How To 8

How To Stephenson Stress Case Study 8