Leading Blog

DECEMBER 12, 2022

More than two-thirds of them never deliver a positive return to investors. False Positives. Crowdfunding campaigns may demonstrate a product’s appeal to product category enthusiasts, but they don’t provide data on mass-market demand. How much innovation is too much? T HE FACT IS most startups fail.

Early Adopters 204

Early Adopters Entrepreneur Mass Marketing Marketing 204

The Horizons Tracker

APRIL 28, 2022

Famous research from Stanford’s Nicholas Bloom illustrates the difficulties we face in keeping the wheels of innovation turning. Bloom illustrates that while we’re spending more on research and innovation than ever before, we’re getting diminishing returns for that investment. Engines of creation.

Entrepreneur 94

Entrepreneur Venture Capitalist Mass Marketing Globalization 94

Leading Blog

MARCH 3, 2015

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first mass market personal computer. We need to find and support positive deviance while promoting for systematic improvement. * * * Like us on Facebook for additional leadership and personal development ideas. * * *. Management'

Mass Marketing 150

Mass Marketing Follow-up Maturity Operations 150

Harvard Business Review

OCTOBER 19, 2016

Rather than starting with their own portfolio needs and barreling ahead—a supply-driven strategy that companies rarely seem to escape—successful companies start with the consumer’s mindset and use that lens to identify market gaps. This new product line generated $104 million in sales during its first year.

Mass Marketing 8

Mass Marketing Marketing Price Brand 8

Harvard Business Review

NOVEMBER 9, 2012

The first five seasons of the "Live in HD" program had received mostly positive reviews in the community. The Met, with his inclusive strategy, has activated a mass market outside the confines of the theatre and of the traditional affluent and aging opera lover. It has also been a commercial success.

Mass Marketing 8

Mass Marketing Marketing Sharpe Price 8

Harvard Business Review

DECEMBER 3, 2010

It's rare that a technological innovation creates debate both in the Anthony household and among my colleagues, but Microsoft's Kinect had done just that. The core issue: did Microsoft over-stretch in its effort to transform the gaming market? My wife saw a commercial for Kinect, and said, "I assume you'll want that for Christmas.".

Mass Marketing 14

Mass Marketing Technology Video Long-term 14

Harvard Business Review

DECEMBER 2, 2010

As a result, it's extremely difficult to sell innovation to this consumer. A promise from a marketer is meaningless, because the marketer isn't part of the town, the marketer will move away, the marketer is, of course, a liar. Mass market acceptance is rare. Your penchant for risk is close to zero.

Marketing 14

Marketing Mass Marketing Early Adopters Venture Capitalist 14