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How NASA Uses Telemedicine to Care for Astronauts in Space

Harvard Business Review

They determine what material and intangible means of disease and trauma prevention, diagnosis, and treatment are needed for each mission. Medicines, instruments, consumables, and exercise devices belong to material assets; intangible assets involve medical expertise on board and on the ground, processes, procedures, and protocols.

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What’s Driving Superstar Companies, Industries, and Cities

Harvard Business Review

Today’s superstar sectors tend to have higher R&D intensity, higher skill intensity and lower capital and labor intensity than other sectors. The higher returns in superstar sectors accrue more to corporate surplus more than labor and flow to intangible capital such as software, patents, and brands.

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How to Navigate a Digital Transformation

Harvard Business Review

That includes identifying your current mix of assets and the business model that your asset portfolio creates. For example, do you make and sell things, hire skilled employees and provide services, develop and new IP like software or pharmaceuticals, or build and manage digital networks, be they transactional, informational, or social?

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What It Will Take to Fix HR

Harvard Business Review

This transformation took time to play out and involved both displacements of incumbents operating in outdated modes and the emergence of new “feeder” roles for those aspiring to the C-suite. In the early 1980’s, sixty percent of corporate value creation emanated from the optimization of tangible assets. Bring on the quants.

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The Case for Stock Buybacks

Harvard Business Review

But these claims are very rarely backed up by large-scale evidence, and often driven by a misunderstanding of how buybacks actually operate. It takes no skill to simply spend money. Such a nefarious use of corporate funds makes for great headlines.

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What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

Harvard Business Review

Lower marginal cost : Your customer co-creators bring an entirely new set of assets to the company, at a very low or near-zero cost (see Rifkin’s The Zero Marginal Cost Society ). They may be willing to share their opinions, skills, relationships, and even their real assets (cars, apartments, etc.)

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How Software Is Helping Big Companies Dominate

Harvard Business Review

Walmart is the country’s largest employer and largest company by revenue and it reached that position through an operating model made possible by proprietary logistics software. These are often referred to as “intangible assets,” but it’s worth getting more specific than that.