Skip Prichard

NOVEMBER 16, 2021

Do you manage your company’s reputation? Why is it important to manage your reputation? Lida Citroen , an expert in the field of reputation management, has a resource to anyone who wants tips to build a reputation that can withstand negative influences and becomes stronger over time. Reputation is how you’re known.

Reputation 122

Reputation Brand How To Media 122

Skip Prichard

JULY 22, 2019

For example, he worked purposefully to fashion an image of himself as a hardworking, hands-on inventor (he once reportedly smeared soot on his hands and face before an interview to bolster that reputation). [1] Human capital: who you are as a leader of innovation . Social capital: who you know with key expertise and resources.

Innovation 80

Innovation Social Capital Reputation How To 80

Harvard Business Review

FEBRUARY 1, 2013

As I described in my last post , your prospective customers and buyers increasingly learn about you from their peers — including your current customers — while tending more and more to ignore traditional sales and marketing communications from corporate. This is an area of tremendous creativity.

Social Capital 10

Social Capital Review Software Marketing 10

Harvard Business Review

OCTOBER 24, 2011

The global financial crisis that continues to send shock waves across the world unfortunately represents the ugly face of capitalism today. ITC decided to measure its own performance in terms of its contribution to creating economic, environmental, and social capital through innovations that would be embedded in its business strategy.

Long-term 15

Long-term Business Model Innovation Human Capital 15

Harvard Business Review

SEPTEMBER 10, 2012

That's because customers are your most credible and persuasive marketing and sales resources — much more knowledgeable about buyers' needs, and much less expensive than the resources you're probably currently using to grow your business. They're helping customers build social capital. They're improving customers' lives.

Goal 8

Goal Webinar Social Capital Bottom-up 8

Harvard Business Review

DECEMBER 8, 2016

The smaller ones could keep their own names, leadership teams, practices, and policies for the first five years. The lack of control meant that the leadership team had little say in how the Contect brand was being managed at a local level. It hits our collective reputation and our finances.” Now Vera was getting worked up.

Case Study 8

Case Study Decentralization CFO Construction 8