Eric Jacobson

JANUARY 22, 2012

You can learn from Recreational Equipment Incorporated , better known as REI -- an outdoor gear and apparel co-op. As described in Amy Lyman's new book, The Trustworthy Leader , REI concisely articulates its core values in this series of statements: Authenticity -- We are true to the outdoors. So what makes it different at REI?

Reis 69

Reis Apparel Examples Ethics 69

In the CEO Afterlife

APRIL 1, 2012

Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches. Two similar products, two strategic paths, two successful energy drink companies.

Trout 249

Trout Reis Sports Brand 249

Chartered Management Institute

DECEMBER 5, 2023

“Even though I was a newbie graduate trainee who really didn’t know anything about the corporate world, he was as interested in my opinion, and those of my peers, as he was in those of his direct leadership team. “He On encouraging brave organisations AI is going to continue to be very important as an unlocker of productivity for businesses.

Reis 104

Reis Learning-by-Doing Training Long-term 104

In the CEO Afterlife

MARCH 26, 2012

My original premise for this blog was to share a variety of leadership and branding principles with the current generation of business leaders. For brands that are not first-in, conventional wisdom suggests creating a better product than the leader. However, the energy drink category is not about product differentiation.

Reis 240

Reis Brand Apparel Energy 240

Rajesh Setty

JULY 16, 2013

Your job is to get into their shoes and experience a day in their life without and with your product or service. For you to make a dent in the universe, the idea and the belief that your product is a “must” have to spread without friction. How do you do this?

Ries 70

Ries Reis Audience Entrepreneur 70

Thin Difference

APRIL 11, 2019

Producer: owned by producers of commodities or crafts who have joined forces to process and market their products. These employee-owned businesses are more connected to their communities, better for their workers, and are measurably more stable and productive than traditional investor-owned corporations. Cooperative Examples.

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Organization ESOP Cooper Reis 62