Leading Blog

JULY 19, 2013

At Saatchi & Saatchi, we call it Loyalty Beyond Reason. It isn''t possible for a brand to generate Loyalty Beyond Reason in its consumers if it isn''t reliable or respected. Loveworks follows Brian''s books Basics: Online Marketing (2010) and Basics: Marketing Management (2011). Logic isn''t often a factor.

Loyalty 282

Loyalty Advertising Peer Review Brand 282

Leading Blog

FEBRUARY 5, 2021

The mob bosses constructed enduring crime rings using core economic concepts of corporate governance that lawful managers also must follow. The Mafia values immorality, loyalty, resourcefulness, and steadfastness and attracted and retained mobsters with these values. Wannabe Mafioso often waited decades before becoming made men.

P&L 325

P&L Franchising Leadership Forrester 325

Great Leadership By Dan

AUGUST 22, 2019

Brand loyalty means something. They check websites, blogs, or peer reviews that they trust. Dakota’s mission is to level the playing field for boutique investment managers so they can compete with bigger, more well-resourced investment firms. “Millennials do it all the time,” Costin says. “In Information is essential.

Due Diligence 185

Due Diligence Peer Review Brand Entrepreneur 185

Harvard Business Review

APRIL 28, 2016

They’ve redesigned their core processes in the area of procurement (online shopping), talent acquisition (marketplaces), collaboration (social networking), market research (peer reviews), finance (mobile payments) and travel (room and ride sharing). Loyalty needs to be more than accumulating points for rewards.

Loyalty 8

Loyalty Peer Review Efficiency Call Center 8

Harvard Business Review

MARCH 31, 2016

Worse yet, they’ll sometimes hire different vendors to address different issues – lifestyle coaches, employee assistance counselors, case and disease management vendors, nurse lines, occupational health and safety experts, workers’ compensation specialists, disability managers, organizational development consultants, you name it.

Planning 8

Planning Incentives ROI Long-term 8

Harvard Business Review

APRIL 16, 2015

Millennials are turning to Facebook and Twitter, while GenZ, or the iGeneration, is skeptical of brands and places more value on peer-to-peer reviews–even from strangers. Here are some tips brand and marketing managers can use to leverage converged media to their advantage: 1.

Media 8

Media Tactics Productivity Products 8