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Using AI To Augment Creativity

The Horizons Tracker

Supporting work The findings are based on work undertaken in a telemarketing firm. The AI bot had undergone extensive training using terabytes of telemarketing call data, enabling it to engage in natural, human-like conversations with customers. Successful resolution With the aid of AI, the average agent experienced a 2.3-fold

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Working from Home with A Disability

Strategy Driven

Despite significant improvements in employment rates and government programs arising to further support those with disabilities enter into work, it is undeniable that having a disability has a significant impact on your success when seeking a job. If you are computer savvy then suggestions could include: Remote telemarketing.

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10 Key Things to Avoid in B2B Cold Calling

Strategy Driven

Below are our top 10 tips for things to avoid when doing outbound calling and how to ensure that they don’t impede your success. The above suggests that telemarketers have some way to go in terms of provision of information from a telemarketing call. A telemarketer that just trusts to luck is likely to fail.

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Essential Online Marketing Tips All Business Owners Must Know

Strategy Driven

While there are no set rules to establishing your own business, most will agree that getting noticed is the first step towards success. Google also uses links and backlinks to determine successful websites; if many reputable sites link back to your blog, it is an indication of good quality. Make your website mobile friendly.

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B2B Salespeople Can Survive If They Reimagine Their Roles

Harvard Business Review

For 50 years, pundits have repeatedly proclaimed that salespeople would soon be rendered obsolete by the emerging media or technologies of the day: catalogs, telemarketing, dot-coms, online reverse auctions, and now digital search. Thoroughly evaluate digital marketing costs before jumping on the bandwagon. Each time, salespeople survived.

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Closing the Gap Between Blue Ocean Strategy and Execution

Harvard Business Review

At the highest level, there are three propositions essential to the success of strategy: the value proposition, the profit proposition, and the people proposition. If a strategy does not fully develop and align the three strategy propositions, short-lived success or failure typically results. This is a trap many companies fall into.