Harvard Business Review
OCTOBER 1, 2012
Mature corporations are designed to execute on the science of delivery — not engage in the art of discovery. Once businesses refine their model as start-ups and move towards mature operations, we as shareholders want them to shift from exploration to efficiency. This was the core thesis of the first article in this series.
Harvard Business Review
APRIL 2, 2013
They have marketing departments retaining outside social media consultants. They pay content marketing firms to write company blogs and produce YouTube videos. While social platforms like Facebook and Twitter are massively popular, they're so topically diffuse that they can be poor places to target and market products to your audience.
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Harvard Business Review
MAY 30, 2013
In 2010, one of us was sitting in a room at the Harvard Business School with Eric Ries and a number of budding entrepreneurs. rubber trees take years to mature.". Eric looked back at the student and said, "Couldn''t you take some of that grant money and haul in some mature trees to test your assumptions?" Patient capital.
Harvard Business Review
NOVEMBER 7, 2018
This approach to structured experimentation from the entrepreneur’s perspective, popularized by Eric Ries’ The Lean Startup with concrete steps for how to de-risk the venture in the most capital efficient way , has been widely embraced as the gold standard for how to approach the commercialization of radical new ideas.
Harvard Business Review
NOVEMBER 13, 2017
In 2001 the list of companies with the highest market caps was dominated by blue chips. The market now rewards the long-term vision and continual investment in new growth represented by these younger enterprises. Besides exposing existing markets, a TAP mindset uncovers potential opportunities before there’s a market for them.
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