Harvard Business Review

APRIL 23, 2013

Thus, mass-market drones clearly hold potential for what Paul Nunes and I call "big bang disruption." Hobbyists have made a serious tactical error in adopting the same term for unmanned aircraft that, at least so far, have no weapons attached to them.

Mass Marketing 8

Mass Marketing Technology Long-term Innovation 8

Harvard Business Review

DECEMBER 19, 2011

For mass market retailers who understand this and react quickly, this upheaval is survivable. And aggressive tactics by e-tailers to lure shoppers from physical stores will only accelerate the trend. Online retailers, meanwhile, are exploiting their distinct advantages over physical stores.

ROIC 12

ROIC Retail Mass Marketing Price 12

Harvard Business Review

OCTOBER 11, 2011

In contrast to other campaigns like Product (Red) , the Pampers/UNICEF effort builds on similarity, rather than difference, between donor and recipient--and it relies on the sale of a mass-market staple, rather than on a luxury purchased by only a few. A strong not-for-profit name benefitted both the private and public good.

Maturity 10

Maturity Mass Marketing Brand Comparison 10

Harvard Business Review

JUNE 15, 2017

Unlike Bentley or Rolls-Royce, GM is a mass-market car company in the U.S. Success in India is a marathon, and while giving up in the middle may seem like a good short-term tactic, it is not a good long-term strategy. 4 — Strategy Also Needs to Be Based on Volume and Scale.

CEO 10

CEO Long-term Short-term Mass Marketing 10

Harvard Business Review

MAY 30, 2014

He recommends revamping job descriptions, changing recruitment tactics, including women on hiring teams, and focusing more on competencies than credentials. And because batteries are the single most expensive component in electric vehicles, that would be a big step toward his dream of a mass-market Tesla car.

Short-term 8

Short-term Mass Marketing Long-term Diversity 8