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How to Discover Your Organization’s Deep Purpose

Skip Prichard

Unlike leaders who view purpose mainly as a marketing exercise, deep purpose leaders understand that creating an authentic master narrative is vital to inspiring employees, instilling customer loyalty and building long-term ties with all stakeholders.

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CEOs Need Hard Data on Customer Loyalty

Harvard Business Review

When Charles "Chuck" Schwab returned to the helm to turn around his troubled financial firm in 2004, for example, he installed such a system. Chuck Schwab and CEO Walt Bettinger regularly discuss customer metrics with securities analysts, including an economic analysis quantifying the value of promoters and detractors.

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Continuous Development Will Change Organizations as Much as Agile Did

Harvard Business Review

The result has been a dramatic increase in customer satisfaction and a great boost to internal morale. When Facebook was founded in 2004, the company embraced the agile software delivery methodology to ensure that code was shipped as quickly as possible.

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The Comprehensive Business Case for Sustainability

Harvard Business Review

Coca-Cola, for example, faced a water shortage in India that forced it to shut down one of its plants in 2004. In 2013, GE had reduced greenhouse gas emissions by 32% and water use by 45% compared to 2004 and 2006 baselines, respectively, resulting in $300 million in savings. Building Customer Loyalty. Some 62.4%

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Great Companies Stay True to the Spirit of Their Founders

Harvard Business Review

Successful founders understand the economics of customer loyalty. In their early days they know every customer by name. Keeping that up becomes impossible as they grow, but nevertheless they remain obsessed with making sure that someone is looking out for every customer at all times. Focus is undemocratic.