Remove 2005 Remove Development Remove Film Remove Marketing
article thumbnail

Beyond Core Competence

Harvard Business Review

But it got stuck in its core competence of traditional film products and missed the rise of digital photography and printing. To survive, it has stopped selling film cameras, focusing on the digital ones that dominate the market. In 2005, IBM sold its PC division to its former competitor, Lenovo. But it arrived late.

article thumbnail

What Does Your Brand Sound Like?

Harvard Business Review

To gain advantage on this leveled playing field, there’s one powerful branding tool that has been generally overlooked — or perhaps undervalued — by most marketers: sound. They launched an audio branding initiative in 2005 for two key reasons. SNCF Audio DNA, 2005. SNCF’s Audio Logo, 2005.

Brand 10
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Using M&A to Increase Your Capacity for Growth

Harvard Business Review

In today’s fast-changing, unpredictable environments, companies must simultaneously exploit existing profitable business models to run their core business and also explore new products, markets, and models to drive growth. In 2005, Disney was lagging in creative output and commercial traction.

Film 8
article thumbnail

When Rising Revenue Spells Trouble

Harvard Business Review

For example, back in early 2005, I and my colleague Clark Gilbert (now the CEO of Deseret News and Deseret Digital) ran a workshop for 100 top executives in the U.S. Another, arguably simpler, technique is to change the way you measure market share. newspaper industry. The sentiment in the room was clearly triumphant.

article thumbnail

India Remakes Global Innovation

Harvard Business Review

Chirotech specializes in biocatalysis and chemocatalysis, two important subspecialties of biotechnology and chemistry that help develop key biological and chemical intermediates needed for the efficient production of medicines. Besides Dr Reddy's, several leading Indian firms are pioneering polycentric innovation: Tata Motors.

article thumbnail

Many Companies Still Don’t Know How to Compete in the Digital Age

Harvard Business Review

Kodak accepted the pain of shuttering plants and laying off tens of thousands of film-factory workers. By 2005, Kodak ranked No. It dominated the ultra-profitable, digital-photo-kiosk market, even pushing archrival Fuji out of Walgreens’s retail-pharmacy juggernaut. digital-camera sales (No. 3 globally).

article thumbnail

Leading Innovation Is the Art of Creating “Collective Genius” - SPONSOR CONTENT FROM HBS EXECUTIVE EDUCATION

Harvard Business Review

Determined to feature a global perspective, the authors include narratives of executives within India-based IT company HCL Technologies, the German division of online auctioneer eBay, and the marketing division of automaker Volkswagen in Europe. Developing the Global Leader. Willing to Take Chances. “He let them play it out.