2012 Film Marketing Operations 
Harvard Business Review
JULY 15, 2016
Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. Consider Fuji Photo Film.
Harvard Business Review
DECEMBER 18, 2012
Michael Blake's 1988 book of the same name would be adapted into the 1990 Hollywood blockbuster western film directed, produced and starring Kevin Costner. For instance, increasingly, robots are making their way into the operating room. New York Times columnist Paul Krugman, has dedicated many op-ed columns to this very issue.
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Harvard Business Review
JANUARY 9, 2017
The truth is, AI is as “fully-automated” as the Great and Powerful Oz was in that famous scene from the classic film , where Dorothy and friends realize that the great wizard is simply a man manically pulling levers from behind a curtain. A hybrid of humans and AI is remaking retail, marketing, and customer service.
Harvard Business Review
JANUARY 21, 2013
Feeling that he needed an experienced operating and marketing partner, the then 29-year-old Jobs lured Sculley to Apple with the now legendary pitch: "Do you want to sell sugared water for the rest of your life? Not knowing the right market for NeXT computer. billion in 2012. Recruiting John Sculley as CEO of Apple.
Strategy Driven
JUNE 22, 2012
This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.
Harvard Business Review
SEPTEMBER 8, 2016
Free fall is a crisis of obsolescence and decline that can happen at any point in a company’s life cycle, but most often it affects maturing incumbents whose business model has come under competitive attack from insurgents or is no longer viable in a changing market. The results were amazing. That’s the power of shrinking to grow.
Harvard Business Review
JANUARY 4, 2013
It is estimated that they currently have about seven thousand of them (and Congress asked for about $5 billion worth of more drones in 2012). What makes it all that more interesting, is that those fictional numbers aren't even close to the staggering reality of how many drones are in operation.
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