As Emerging Markets Slow, Firms Search for “New” BRICs
Harvard Business Review
NOVEMBER 28, 2013
In this new operating environment, I find more and more multinationals looking to new frontier markets for growth while demanding profitability from their emerging-market operations. Case in point: Ford is planning to introduce at least five new models after seeing a 33% increase in sales in the first half of 2013 in Nigeria.
Let's personalize your content