Harvard Business Review
APRIL 2, 2015
B2C marketers have long known that the key to a customers’ hearts and minds is to make the connection between the brand and customers’ sense of self. B2B marketers, on the other hand, have shied away from the idea, instead approaching selling as a rational, numbers-driven process where the best value proposition wins.
Harvard Business Review
MARCH 31, 2016
Fast forward to 2015. Forrester Research predicted that one million B2B salespeople will become obsolete by 2020, lost to e-commerce. Will there really be fewer B2B salespeople in 2020? Today, buyers increasingly use the web to evaluate purchase options in both B2C and B2B markets.
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Harvard Business Review
NOVEMBER 20, 2018
In 2015, a sales rep earned commission on everything they closed. All of these examples are B2C. If your business is B2C, the train is about to leave the station. If you’re B2B, the train is parked in the station, but it’s leaving soon. .” Neither of those things worked. The stick was very unpopular.
Harvard Business Review
JULY 19, 2017
In 2015, Boeing launched the Aerospace Data Analytics Lab in partnership with Carnegie Mellon University to develop AI technology for airlines. These are amazing technologies with great promise for any level of executive in any B2C or B2B company.
Harvard Business Review
AUGUST 4, 2017
She returned in 2015. She managed crisis communications, ran PR for big national brands, and worked in B2B and B2C. After working at the Bateman Group, the San Francisco–based PR agency for three years, Amy Ziari left the company because she got the “startup bug” and wanted professional experiences beyond PR.
Harvard Business Review
JUNE 20, 2018
About the Research These insights stem from a three-year study (2015-18) in which 102 interviews were conducted with multinational executives, startup entrepreneurs, accelerator managers, government officials and industry experts in China and India, chiefly in the cities of Bangalore, Beijing, and Shanghai.
Great Leadership By Dan
MAY 4, 2017
So much depends on the market the startup is in as well as the company’s focus (B2B vs. B2C), but there are still some guidelines that apply across the spectrum: 1. According to a CBInsights article from May 2015, your startup has a 1.2 Launch with a cross-functional team.
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