Remove 2015 Remove Consensus Remove Leadership Remove Marketing
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Best Leadership Books To Read In 2015

Eric Jacobson

Perhaps a book that will help you improve your leadership skills. A couple years ago, members of five groups on the professional social media web site LinkedIn voluntarily recommended their favorite books about leadership. They responded to a group discussion question, "Best Leadership Books -- What''s Your Favorite?"

Books 78
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Content Marketing that Converts

Strategy Driven

It's possible to use content to facilitate the non-solution-focused consensus and change issues readers must attend to as they ready themselves to make a purchase. Content marketing can help prospective buyers dispense suitable information 1. I get anywhere from 40-51% conversion with my content marketing. Buyers know this.

Content 50
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Volatile, Uncertain, Complex and Ambiguous (VUCA) Business

Coaching Tip

In the volatile, uncertain, complex and ambiguous (VUCA) business landscape expected to continue for 2015, leaders face many challenges , requiring aggressive, sustained talent management strategies to prepare them for success. Six times more likely to use analytics to predict future leadership talent needs.

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Using Buyer Personas During Pre-Sales Stages

Strategy Driven

Buyer Personas do a great job targeting marketing and sales campaigns to reach the most probable buying audience. Here’s a question: Do you want to sell/market? The belief is that if you can sell/market appropriately – the right campaign to the right buyer with the right solution at the right time – buyers will buy.

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Creating a Culture Where Employees Speak Up

Harvard Business Review

Research we conducted at the Center for Talent Innovation reveals a remarkable correlation between inclusive leadership, innovative output, and market growth. Research we did in eleven growth markets in 2015 (Brazil, China, Hong Kong, India, Japan, Russia, Singapore, South Africa, Turkey, the UK, and the U.S.),

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What Has the Eurozone Learned from the Financial Crisis?

Harvard Business Review

But the real tragedy happened later: a timid recovery during 2010-11 was followed by a second recession starting in the third quarter of 2011, from which Europe did not start recovering until 2015. Yet the place where the crisis had originated, the U.S., avoided the second recession and continued its recovery. What went wrong?

Crisis 8
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Why Climate Change and Other Global Problems Are Pushing Some Business Leaders to Embrace Regulation

Harvard Business Review

More than 365 companies and investors voiced their support for the US Clean Power Plan in 2015. Companies invested significant resources in pushing for high public policy ambition in agreeing the UN Sustainable Development Goals in 2015. Respect the leadership role of government, but be prepared to use your voice and influence.