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Content Marketing that Converts

Strategy Driven

It's possible to use content to facilitate the non-solution-focused consensus and change issues readers must attend to as they ready themselves to make a purchase. Content marketing can help prospective buyers dispense suitable information 1. I get anywhere from 40-51% conversion with my content marketing. Buyers know this.

Content 50
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Best Leadership Books To Read In 2015

Eric Jacobson

But, the general consensus was that if someone recommended a book that inspired them or taught them how to be a better leader, the book was worth their time. Here is the list of all 235 books, in alphabetical order. Top Books About Leadership.

Books 79
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Global Stocks Slide

Coaching Tip

Markets are moving! When the alarm goes off and the dreamers awake, it will be pandemonium in the stock market." -- Bob Prechter, from the just-released Elliott Wave Theorist. You would agree that markets around the world have served investors a lot of surprises lately: Crude oil just fell to $40 a barrel, a 6 1/2-year low.

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Volatile, Uncertain, Complex and Ambiguous (VUCA) Business

Coaching Tip

In the volatile, uncertain, complex and ambiguous (VUCA) business landscape expected to continue for 2015, leaders face many challenges , requiring aggressive, sustained talent management strategies to prepare them for success. Can''t Get Enough Leadership. Develop Leadership Skills: A Mobile Reference Guide. Ask the Coach .

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Steps Along the Buying Decision Path

Strategy Driven

As sellers we are taught to find prospects with a need that matches our solution and then find creative, professional ways to pitch, present, entice, push, market, or somehow introduce our solution to enable them to understand how our solutions will fix their problem. Consensus stage. Buy-in and consensus necessary.

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Using Buyer Personas During Pre-Sales Stages

Strategy Driven

Buyer Personas do a great job targeting marketing and sales campaigns to reach the most probable buying audience. Here’s a question: Do you want to sell/market? The belief is that if you can sell/market appropriately – the right campaign to the right buyer with the right solution at the right time – buyers will buy.

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We Close Only The Low Hanging Fruit

Strategy Driven

80% of your prospects will buy a solution similar to yours within 2 years of your connection, but not from you; your relationship-building, price breaks, marketing campaigns, etc. It’s a decision facilitation tool that helps buyers address all decision/pre-sales issues they must address internally to get consensus and manage change.