Remove 2015 Remove Consensus Remove Management Remove Marketing
article thumbnail

Content Marketing that Converts

Strategy Driven

It's possible to use content to facilitate the non-solution-focused consensus and change issues readers must attend to as they ready themselves to make a purchase. Content marketing can help prospective buyers dispense suitable information 1. I get anywhere from 40-51% conversion with my content marketing. Buyers know this.

Content 50
article thumbnail

Best Leadership Books To Read In 2015

Eric Jacobson

But, the general consensus was that if someone recommended a book that inspired them or taught them how to be a better leader, the book was worth their time. Here is the list of all 235 books, in alphabetical order. Top Books About Leadership. Top Books About Leadership.

Books 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Volatile, Uncertain, Complex and Ambiguous (VUCA) Business

Coaching Tip

In the volatile, uncertain, complex and ambiguous (VUCA) business landscape expected to continue for 2015, leaders face many challenges , requiring aggressive, sustained talent management strategies to prepare them for success. Two times more likely to place value on interacting over managing skills. Ask the Coach .

article thumbnail

Steps Along the Buying Decision Path

Strategy Driven

As sellers we are taught to find prospects with a need that matches our solution and then find creative, professional ways to pitch, present, entice, push, market, or somehow introduce our solution to enable them to understand how our solutions will fix their problem. Change Management stage. Consensus stage. Organization stage.

article thumbnail

Using Buyer Personas During Pre-Sales Stages

Strategy Driven

Buyer Personas do a great job targeting marketing and sales campaigns to reach the most probable buying audience. Here’s a question: Do you want to sell/market? The belief is that if you can sell/market appropriately – the right campaign to the right buyer with the right solution at the right time – buyers will buy.

article thumbnail

We Close Only The Low Hanging Fruit

Strategy Driven

80% of your prospects will buy a solution similar to yours within 2 years of your connection, but not from you; your relationship-building, price breaks, marketing campaigns, etc. Indeed: the time it takes buyers to manage changes they’ll face from bringing in your solution is the length of the sales cycle. About the Author.

article thumbnail

Steps in a Buying Decision

Strategy Driven

These terms define a specific set of sequenced actions buyers take to enable internal consensus and change – change management issues, if you will – rather than define steps that address needs or vendor/solution choice which come later and are the focus of sales. meet with CFO (manages the Tech department). meet with BDT.

CFO 50