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There's a Way to Win the Showdown with Your Customer

Harvard Business Review

Product "rationalization" is all well and good, but you've probably already figured out that it puts you, the sales manager, in a serious bind. Then along came a wave of tools such as activity-based costing for figuring out each product's value to the company, and a lot of those offerings got washed away. Let me explain.

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How Hospitals Are Using Patient-Reported Outcomes to Improve Care

Harvard Business Review

Communicating successes like these is a powerful way to bring other physicians on board. Dr. Niazi’s team has used Time-Driven Activity-Based Costing to prove that this program is cost effective, and is currently collecting data to assess its impact on patient outcomes.

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Measuring and Communicating Health Care Value with Charts

Harvard Business Review

We have found that a radar chart is an effective means to visually depict outcome and cost data simultaneously. Examples from treating two medical conditions illustrate its power. And how do you communicate that information in a way that is accessible and actionable? Brachytherapy for prostate cancer.

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Case Study: When to Drop an Unprofitable Customer

Harvard Business Review

Tommy was a director and Jane was the Midlands regional sales manager for Egan & Sons, a supplier of doors and staircases to Westmid for 63 years. The Power of Customer Costing. The lack of traceability and transparency extended to the costs for specialized equipment that was used only for particular products or customers.