There's a Way to Win the Showdown with Your Customer
Harvard Business Review
DECEMBER 13, 2012
Product "rationalization" is all well and good, but you've probably already figured out that it puts you, the sales manager, in a serious bind. Then along came a wave of tools such as activity-based costing for figuring out each product's value to the company, and a lot of those offerings got washed away. Let me explain.
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