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Continuous Business Optimization is a 21st Century Next Practice

N2Growth Blog

.” Indeed, the only way to do that is to adopt a continuous optimization mindset – one where the entire company is continually being improved and enhanced. Sure, continuous change can be disruptive to an organization that is not accustomed to it.

Agility 150
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Top Marketing Strategies that Really Work

Strategy Driven

The whole point of pay-per-click advertising is that it takes your listing to the top of the SERPs. There are many different methods and strategies for improving your SEO, and they continuously change as Google rolls out new and improved programs to fight against spam and to improve the quality of their links. Improve Your SEO.

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Adapting Your Business To The Marketplace

Strategy Driven

Advertise your business effectively. Advertising your business effectively is another way in which you could adapt to the marketplace. Offering an excellent standard of customer service is a smart way to ensure that your company can successfully adapt to the marketplace as it continually changes.

Loyalty 13
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The Big Picture of Business – How and When to Collaborate, for Best Business Advantage.

Strategy Driven

To succeed, it needs to be more than an advertising and direct marketing campaign. Competition, marketplace changes or urgent need led the initiative to begin. The marketplace is continually changing. Making sales calls (mandated or voluntarily) does not constitute relationship building. First Attempts.

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To Make Better Decisions, Combine Datasets

Harvard Business Review

Companies have developed models that indicate which customers are likely to defect, what advertising pitches they will respond to, how likely a debtor is to default (and what can be done to avoid making loans to that person), what will prompt donors to up the ante on their giving, and even who is likely to pay more for services like car insurance.

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To Make Better Decisions, Combine Datasets

Harvard Business Review

Companies have developed models that indicate which customers are likely to defect, what advertising pitches they will respond to, how likely a debtor is to default (and what can be done to avoid making loans to that person), what will prompt donors to up the ante on their giving, and even who is likely to pay more for services like car insurance.

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The Big Picture of Business – The Realities of Branding… Slogans that Mislead

Strategy Driven

This is not written to take swipes at responsible branding, marketing and advertising. Advertising fulfills many essential niche needs. Business-to-business publication advertising. My analysis: Beware of that phrase in advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy.

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