Harvard Business Review

FEBRUARY 13, 2013

There is however a substantial segment of social media users, often referred to as the "magic middle," whose network value is relatively high, but who may be more willing to engage with the brand. The Future of Advertising An HBR Insight Center. We Need a Better Definition of "Native Advertising".

Advertising 8

Advertising Discount Media Customer Loyalty 8

Harvard Business Review

NOVEMBER 18, 2013

The newspaper industry is a good example of just how difficult it can be to thrive when business goes digital, especially if that business is chronically resistant to change. This architecture reflects three key ingredients of today’s social marketplaces: Empowerment. Integrate the idea of social capital in the monetization approach.

Price 8

Price Content Reputation Advertising 8

Harvard Business Review

SEPTEMBER 10, 2012

Big Data is working hard to get into the minds of customers and uncover accurate information about how the customer really feels, thinks and responds to products, services, advertising and brands. They're helping customers build social capital. Companies are creating much greater satisfaction than "getting a job done."

Goal 8

Goal Webinar Social Capital Bottom-up 8

Harvard Business Review

MAY 3, 2013

Ariely points out that once you cross the line from social norms into market norms, you''ll find it very difficult to get your customers to return to social norms. Social Rewards Are More Powerful. But to work, these rewards need to focus on helping customers build social capital, not financial capital.

Guidelines 8

Guidelines Banking Discount Open-book 8

Harvard Business Review

SEPTEMBER 23, 2015

There’s a reason law firms and advertising agencies still take clients out to the ball game, theater, or even to Las Vegas. Whether it’s a formal team community service day or a spontaneous after-work round of beers, these efforts can create the powerful social glue of “us-ness,” as one of us (Martha) calls it.

Bottom-up 8

Bottom-up Attrition Absenteeism Social Capital 8

Harvard Business Review

FEBRUARY 26, 2015

While Fang and Huang’s study is limited to the investment industry, other researchers have found similar effects elsewhere. INSEAD professor Herminia Ibarra found similar effects in the advertising industry 23 years ago in a study conducted while she was at Harvard. ” Promoting someone based on measurable competence!

Advice 8

Advice Sample Social Capital CEO 8