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Why Business Leaders Need to Read More Science Fiction

Harvard Business Review

Rising sea levels flood Manhattan in Kim Stanley Robinson’s New York 2140 , prompting hedge fund managers and real estate investors to create a new intertidal market index. It forces us to recognize that sometimes imagination is more important than analysis. Exploring fictional futures frees our thinking from false constraints.

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The Stakeholders You Need to Close a Big Deal

Harvard Business Review

The ask: invest $35 million for exclusive bundling rights to the US market. Cool new technology, new market for AT&T, competitive pressure, etc. The decision maker at AT&T was CEO Randall Stephenson. With that, Stephenson felt he could defend his decision.

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Welcome to HBR's Customer Intelligence Insight Center

Harvard Business Review

As early as 1994 Neal Stephenson was envisioning the era of Big Data, and how it might change the work of a market researcher. Fiction writers who specialize in creating dystopian near-futures seem to put a lot of stock in the potential of customer intelligence. Yes, the tracking and targeting involved can look like science fiction.

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Can Being Overconfident Make You a Better Leader?

Harvard Business Review

When Apple CEO Steve Jobs approached AT&T about partnering on a new kind of mobile phone — a touchscreen computer that would fit in your pocket — Apple had no expertise in the mobile market. Randall Stephenson, then CEO of AT&T, famously said , “I told people you weren’t betting on a device.

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Why Mergers Like the At&T-Time Warner Deal Should Go Through

Harvard Business Review

But CEO Randall Stephenson immediately denied both versions, and reiterated that the company will not let go of either CNN or the deal itself, pledging to fight the government if necessary. Posner, who introduced microeconomics to antitrust analysis during the 1970s. Later stories reported it was AT&T that had offered to sell CNN.

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The Rise, Fall, and Rebirth of the U.S. Antitrust Movement

Harvard Business Review

Adopting the Chicago School’s assumptions of self-correcting markets, composed of rational, self-interested market participants, some courts and enforcers sacrificed important political, social, and moral values to promote certain economic beliefs. Competition, for them, was innately effective.