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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

However, recent technological advancements and industry shifts have expanded and evolved this role significantly. It is now expected that a CMO strikes a harmony between pioneering innovation and maintaining commercial acumen, a balance intrinsic to the realization of substantial business growth.

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Leadership in Cybersecurity

N2Growth Blog

Today’s information security leaders are faced with: Technology aligned reporting structure. Security initiatives viewed primarily as technology solutions create misalignment with business requirements. Invests in security technologies that supports business objectives.

IAM 250
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3 Common Mistakes That Can Derail Your Team’s Predictive Analytics Efforts

Harvard Business Review

As fashionable as it is, “data science” is not a business objective or a learning objective in and of itself. ” It doesn’t necessarily refer to any particular technology, method, or value proposition. Predictive analytics isn’t a technology you simply buy and plug in.

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Social Pressure Is a Better Motivator Than Money

Harvard Business Review

If your business objectives aren't linked to employee compensation, it sends a strong message that they aren't a real priority, and motivation is adversely affected. When business objectives are linked to compensation, motivation to drive for results is rarely meaningfully enhanced. The flip-side, however, isn't true.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” It grows sales.

Marketing 105
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The Evolution of Online Auctions: The Future of Buying and Selling Heavy Equipment

Strategy Driven

This transition to digital platforms has revolutionized heavy equipment auctions , providing a modernized approach that caters to a broader audience and facilitates smoother transactions. As these technologies mature, they will shape and transform online auctions into even more efficient and engaging platforms.

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Bridging the Gap Between Marketing and IT

Harvard Business Review

The digital marketplace has created a business imperative that every company be — in some way — a technology company. Marketing executives are being tasked with leveraging technology to improve customer experience, drive client growth, and meet loyalty goals. Align your vision.