Harvard Business Review

JUNE 14, 2012

For this Labatt was labeled a laughingstock in Canadian Business magazine’s Sales & Marketing section. Pixar’s Rules for Storytelling (The Pixar Touch). To paraphrase marketing expert Jonah Sachs , storytelling is the only tool that has ever moved minds and changed behavior. TELL ME A (REALLY GOOD) STORY.

Storytelling 12

Storytelling Banking Health Care Guidelines 12

Harvard Business Review

DECEMBER 11, 2012

If there is one piece of advice that might have saved Danske Bank from an explosion of negative publicity around its latest ad campaign, it might have gone something like this: "A new normal demands new standards.". But what Danske bank overlooked is the most significant element of the new normal for advertisers.

Advertising 16

Advertising Banking Audience Media 16

Skip Prichard

MARCH 3, 2021

That’s why I was fascinated by Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World by Stephen Denny and Paul Leinberger. We view control over our time as more important than “lots of money in the bank” as a sign of success. Everything begins with the collapse of trust.

Brand 113

Brand Storytelling Trends Content 113

Harvard Business Review

APRIL 29, 2013

How can I help marketing retain more customers? In March this year, for example, it hosted a two-day session in co-operation with the World Bank, various UN agencies, and the Qatar Computing Research Institute to study data around poverty and corruption. They built on these assessments to create 30 finely targeted marketing campaigns.

Analysis 8

Analysis Storytelling Brainstorming Telecommunications 8

Harvard Business Review

AUGUST 8, 2014

To find some ideas for the terrible situation unfolding in West Africa now, it may be useful to look to past efforts in fighting HIV, leprosy, and diarrhea (a major killer of children under the age of 5 in emerging markets). Here is why drama andstorytellingwork. Kaiser Permanente has reached more than 15 million in the U.S.

Power 9

Power Management Storytelling Crisis Management 9

Harvard Business Review

APRIL 22, 2011

The microfinance industry has in just a few years gone from making headlines for the Nobel Peace Prize to stories about limited impact, allegedly abusive tactics, client suicides, government crackdowns, major lenders struggling with insolvency and the forcible removal of Mohammed Yunus as Managing Director of Grameen Bank.

Microfinance 15

Microfinance Entrepreneur Crisis Short-term 15

Harvard Business Review

NOVEMBER 20, 2013

To give just one example of storytelling, consider how the Cleveland Clinic made its decision to ask every patient seeking an appointment whether they would like to be seen today. That policy did not come from the marketing department, even though it is prominently advertised today. Ultimately, the key to success is authenticity.

Social Capital 8

Social Capital Health Care Cooper Storytelling 8