Strategy Driven

APRIL 23, 2019

To run a successful business, you also need to get to grips with marketing strategy, techniques and advertising standards you need to comply with. A big decision you’ll be faced with early on is the choice between starting a car dealership franchise or your own independent used car business. Devise a Marketing Strategy.

Franchising 53

Franchising Licensing Advertising How To 53

In the CEO Afterlife

DECEMBER 31, 2011

I began blogging about leadership, strategy, marketing and life last February. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. For as long as I can remember, the person bonded to the CEO’s hip was the CFO.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

Strategy Driven

JUNE 6, 2014

I recently stopped for lunch at a franchise restaurant. I support cause related marketing and have advised many corporations on setting up such programs. I went to their website, where franchise chains allege they want customer comments. I say it is not, and I’m an expert on cause-related marketing.

Franchising 74

Franchising Marketing Strategy Strategic Planning 74

Harvard Business Review

SEPTEMBER 4, 2013

Women-owned entities in the formal sector represent approximately 37% of enterprises globally — a market worthy of attention by businesses and policy makers alike. Similarly, I recently met with Sanergy and Copia Global, Kenyan social enterprises using franchise models. I think it''s safe to say that it''s the latter.

Globalization 13

Globalization Entrepreneur Banking Supply Chain 13

Harvard Business Review

MAY 3, 2016

” Observers debated whether this was lazy branding or a very deliberate effort to market the iPad as a sibling to the Mac. That’s why Harvard Business School marketing professors John T. Instead, the company called the new iPad just that: “the new iPad.” So it gives you added freedom.

Brand 8

Brand Education Productivity Products 8

Harvard Business Review

DECEMBER 8, 2011

Market Position: Contracts, licenses, legal monopolies, customer lists. Business System: Organizational models, software investment, proprietary process, franchise rights. With more consumers, more "noise" from brand messaging, and more people invested in the stock market, there is greater transparency to these elements.

Brand 15

Brand Hotels Reputation Franchising 15

Harvard Business Review

MARCH 5, 2014

That’s the “franchise of the future” challenge haunting sports’ brightest minds and biggest wallets. As an 11-time champion, says Jackson, he was always looking for “what creates the bonds” between players that can meaningfully separate them from their competition.

Team 8

Team Sports Franchising Conference 8