Strategy Driven

JANUARY 17, 2014

However, innovations in the neurosciences to developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. Our inability to influence the outcome of an event is deeply unsettling. Books typically valued from $14.95 – $29.95

ROE 50

ROE ROI Letter Airlines 50

Strategy Driven

JULY 27, 2015

Being open to innovative solutions. Influence to give grows by what others do. Instead, Millennials should be encouraged to develop their leadership mindsets and principles. Books typically valued from $14.95 - $29.95 Book value is not guaranteed. Millennials: Leading Across Generations.

Diversity 50

Diversity Learning-by-Doing Competitive Advantage Open-book 50

Harvard Business Review

AUGUST 15, 2016

In the past, salespeople were often the first step in a purchase process, and could significantly influence customer decision-making by controlling information about pricing, availability, competitive advantage, etc. Great salespeople don’t imitate, they innovate. Great brands avoid selling products. Great brands ignore trends.

Brand 8

Brand Disintermediation Price Long-term 8

Strategy Driven

DECEMBER 6, 2013

Our longtime client Smule, a leading iPhone app company and frequent innovative marketer, came to us with a simple proposition: “We want a video that will do a million views and introduce our product to 13- to 17-year-old girls.” is making a business off the fact that advertisers think Influencer = Virality.

Marketing 50

Marketing Video Content Advertising 50