Strategy Driven

JUNE 15, 2015

Instead of sending the same tired sales and marketing emails you typically blast to customers, take this week and the following tips to put a new spin on your digital customer communications. Books typically valued from $14.95 - $29.95 Book value is not guaranteed. The Emerging Strategy of Innovative Service.

Marketing 50

Marketing Discount Competitive Advantage Audience 50

Strategy Driven

JANUARY 17, 2014

However, innovations in the neurosciences to developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. Control, one of the six core emotional needs I discuss in Empathetic Marketing , fuels our motivations in every aspect of our lives.

ROE 50

ROE ROI Letter Airlines 50

Strategy Driven

DECEMBER 23, 2013

Innovation begins with management; by fostering a culture that prioritizes innovation, creativity is incentivized among team members. Customer centricity: It’s been proven that companies that prioritize their customers see greater business results and continually bring more innovative products to the market.

Organization 58

Organization Open-book Innovation Technology 58

Strategy Driven

JANUARY 5, 2015

PERSONAL NOTE: When I saw the statistic that 68% of Facebook usage is mobile, I realized the revolution was in full swing and those not playing hard would lose sales, loyalty, goodwill, reputation, and profit. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. Customers are social.

Competitive Advantage 50

Competitive Advantage Trends Bottom-up Loyalty 50

Strategy Driven

NOVEMBER 13, 2013

3 Innovation is DOA. You need to re-energize innovation-fast. Make innovation the number one goal in the company (read: big incentives for achieving innovation goals). Train everyone (and I do mean everyone) in the tools and techniques of innovation. Throw a challenge down for an annual innovation award.

Price 91

Price Innovation Incentives Learning-by-Doing 91

Strategy Driven

FEBRUARY 24, 2014

It’s so unusual that customers will set the meeting, and then talk about how innovative it was. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! . Book value is not guaranteed.

Customer Loyalty 51

Customer Loyalty Competitive Advantage Travel Seminar 51

Strategy Driven

JANUARY 20, 2014

They’re independent businesspeople who are now marketing their sales and personal development services using my intellectual property, both online and in the classroom. Companies like Amazon, Zappos, and Apple have marched to the head of the class by innovating BEFORE the market did, and they set the standard for others to follow.

Succession 50

Succession Customer Loyalty Competitive Advantage Content 50