Bottom-up Human Needs Human Resources Marketing 
In the CEO Afterlife
OCTOBER 11, 2011
by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. CEO: “Okay Janet, you’re saying the awareness and image of Hogwash is up by a couple of points.
In the CEO Afterlife
DECEMBER 11, 2011
by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. Human Resources.
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In the CEO Afterlife
NOVEMBER 20, 2011
by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?
In the CEO Afterlife
AUGUST 1, 2011
by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?
In the CEO Afterlife
AUGUST 1, 2011
by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?
In the CEO Afterlife
APRIL 14, 2011
by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. In their minds, they have colluded to negate price wars that ravage bottom lines. As much as ‘branded’ companies pride themselves on being ‘value-added’ marketers, they continually exchange ‘price buyers’ with their competition. Leadership.
Chart Your Course
AUGUST 14, 2012
According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. It has a huge impact on the bottom line. People have a basic human need to feel appreciated. 9) Customer and market focus. TOOLS, PRODUCTS and RESOURCES The Great Workplace.
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