Ask Atma

MAY 3, 2011

This of course is an extreme simplification, but the idea is missing from many project management cycles. Stage three: Improving brainstorming. No brainstorming without solo prep work: Brainstorming in a group from an empty slate can be counterproductive, and cause people to fixate on the earliest ideas.

Creativity 56

Creativity Brainstorming Constraint Learning-by-Doing 56

Harvard Business Review

OCTOBER 24, 2013

We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak at consumers, to one where marketers are simply part of the crowd themselves. The bullhorn of radio, television, print and other one-way interruptive marketing approaches are quickly losing efficacy.

Marketing 20

Marketing Content Brand Audience 20

Harvard Business Review

MAY 12, 2015

During Tootsie, walking in the shoes of a woman had such a profound impact on Dustin Hoffman that, 30 years later, recalling his decision to make the film brought tears to his eyes in an interview with the American Film Institute. Managers then had to recap the conversations in memos. How do you build your capacity for empathy?

Film 8

Film Bureaucracy Influence Brainstorming 8

Harvard Business Review

OCTOBER 11, 2013

Four years ago, Craig Hatkoff, co-founder of the Tribeca Film Festival, approached me about a brainstorm: an event recognizing and celebrating breakthrough innovators. She also believed that Sanofi’s competitive edge was at risk because of this narrow approach to talent management. If you say we should, let’s do it.

Innovation 11

Innovation Christensen Decisionmaking CTO 11

Harvard Business Review

OCTOBER 24, 2012

Collaborative activity is the "secret sauce" that enables teams to come up with innovative new products or creative, buzz-worthy marketing campaigns. Another tool that I recommend is the Relationship Action Plan , which can be used to manage an organization around loosely configured, flexible teams. Don't be afraid of social media.

Team 9

Team Succession Hypercompetition Teamwork 9

Harvard Business Review

JUNE 3, 2016

Madhav was in the MSx program at the Stanford Graduate School of Business, a program for mid-career managers. He had been director of product management at Dell Computer before coming to Stanford. Knight Journalism Fellow at Stanford, and previously a senior video producer at The New York Times. The SFO project began in January 2015.

Audience 8

Audience Brainstorming Project Class 8