Brand Management Development Influence Leadership 
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.
Career Advancement
AUGUST 27, 2018
Now, here’s the tricky part (but it can be fun, too): Develop specific, actionable strategies to move your brand identity from list #1 to list #2. Reaching out to influencers in your organization can help you make the most of such victories. Use this to your advantage with personal branding.
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N2Growth Blog
APRIL 20, 2010
The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.
N2Growth Blog
JUNE 11, 2010
While anyone can have a social media presence, not everyone possesses social media influence. You might have something to say, but without influence, nobody will be listening. Put simply, having a social media presence without influence is little more than an exercise in frivolity. News Flash: you can’t.
Skip Prichard
SEPTEMBER 24, 2019
Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. How do you influence hiring managers to slow down and find unicorns? Leadership Tip: slow down hiring. Slow Down the Hiring Process.
Harvard Business Review
JUNE 4, 2018
For Chief Marketing Officers to brand managers alike, the experience of identifying actionable analytic insight will come to resemble binge-watching on Netflix, shopping on Amazon, or swiping left (or right) on Tinder — an exercise in selecting customized and contextualized options determined by data-enriched algorithms.
Eric Jacobson
AUGUST 8, 2018
Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Therefore, in today’s social climate, who owns a brand’s messaging? Here’s Debbie’s brief bio.
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