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CPG Hiring Trends

N2Growth Blog

The evolution of new technologies and the COVID-19 pandemic have greatly influenced consumer habits worldwide, consumers are becoming more demanding, and companies are working on efficiencies to offset the negative impact of inflation on their P&Ls. Leaders are working on efficiencies to offset these challenges. Agility is key.

Trends 368
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5 Components of Charismatic Leadership

Skip Prichard

Reflections on Charismatic Leadership. Incidentally, this also made Ben & Jerry’s one of the world’s best-selling ice-cream brands. Management scholars Jay Conger and Rabindra Kanungo introduced a framework for charismatic leadership, which I use to reflect on the case studies of Alexander the Great and General Charles de Gaulle.

Charisma 144
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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.

Brand 382
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Personal Branding at Work

Career Advancement

Reaching out to influencers in your organization can help you make the most of such victories. According to a recent Nielsen survey, the opinions of people we trust are what influence us most when it comes to branding. Use this to your advantage with personal branding.

Brand 166
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How to Build a Brand | N2Growth Blog

N2Growth Blog

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271
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Social Media Influence | N2Growth Blog

N2Growth Blog

While anyone can have a social media presence, not everyone possesses social media influence. You might have something to say, but without influence, nobody will be listening. Put simply, having a social media presence without influence is little more than an exercise in frivolity. News Flash: you can’t.

Media 407
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21st Century Communication: Principle #1--Character Is a Differentiator

leaderCommunicator

They’re taking a collective view of managing all the disparate parts that influence brand promise, changing the way they work and organize themselves internally so that the entire organization is focused on delivering the brand promise. Build in accountability. Click the link below.

Brand 141