Brand Crisis Risk Management Technology 
N2Growth Blog
MAY 16, 2010
As odd as it sounds, businesses that are not dependant on smart talent, capital, or technology can scale faster and easier than those businesses burdened with the aforementioned dependencies. The dumb factor not only applies to talent, capital, and technology, but it also extends throughout the entire value chain.
Strategy Driven
JANUARY 2, 2015
The presenter was dropping the term ‘brand’ into every other sentence. Many people used to do the same thing with the word ‘technology,’ using it far from its reasonable definitions. The ‘brand’ is a marketing term. I sat in a meeting of highly educated business executives.
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N2Growth Blog
OCTOBER 18, 2010
Decisions made at the gut instinct or data level can be made quickly, but offer a higher level of risk. Decisioning at the information level affords a higher degree of risk management, but are still not as safe as those decisions based upon actionable knowledge.
Harvard Business Review
NOVEMBER 8, 2018
As corporate leaders grapple with the question of how to prove something is (or isn’t) real, they will need to invest in new technology that helps them keep one step ahead of bad actors. But that technology is still in its early stages, and as it develops you can be sure that bad actors will be working on ways to defeat it.
N2Growth Blog
JANUARY 13, 2011
Aside from being costly, a flawed execution can cast doubt on management credibility, have a negative impact on morale, taint the brand, adversely affect external relationships, and cause a variety of other problems for your business. All initiatives surrounding new ideas should include detailed risk management provisions.
Harvard Business Review
SEPTEMBER 17, 2013
One representative example from the Depression: General Motors had to figure out how to maintain its upscale Buick brand in a sinking economy. Persuade consumers to buy a used Buick rather than a cheaper new car—a way to keep struggling dealers afloat and hold back the encroachment of rival brands. The solution?
N2Growth Blog
SEPTEMBER 22, 2010
Do you have the necessary resources (financial, technology, talent, infrastructure, etc.) How can we improve the risk management, governance, control, and reporting functions for this? How does it drive revenue, profit, brand equity, competitive advantage, etc. to hit your objectives? Why should we make this investment?
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