Brand Direct Marketing Innovation Technology 
Miles Anthony Smith
MAY 2, 2018
Uncover Effective, Expert Personal Brand Statement Examples What do Rand Fishkin, Charlie Puth, and Martha Stewart all have in common? They are all killer personal brand examples. While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement.
CO2
JANUARY 23, 2011
I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. Pulse Meme Feed What Is Your Brand Against? Technology and its role in travel 2.0 Technology and its role in travel 2.0 Where has time gone. You know the work of calling on Senior Citizens.
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Harvard Business Review
AUGUST 4, 2017
When news broke earlier this year about Amazon’s courtship of some of the world’s biggest consumer packaged goods (CPG) brands, it touched off a wave of speculation. On one side is the growing interest of brands in direct-to-consumer (D2C) models. Sponsored by DXC Technology. Insight Center.
Harvard Business Review
OCTOBER 20, 2015
But as consumer interactions become ever more digital – perhaps because of this — consumers are seeking out real-world interactions with brands and their stories. A majority of guests have a more favorable opinion of Coca-Cola after they visit the brand home and 94 percent say they would recommend the experience to a friend.
Harvard Business Review
AUGUST 21, 2014
Samir Husni, Director of the Magazine Innovation Center, also points out that in recent years publishers have taken concepts from other media platforms, like All Recipes , HGTV , and Food Network , and turned them into successful print brands. So it shouldn’t be surprising that many newspapers have struggled. Publishing is dead?
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