Miles Anthony Smith

MAY 2, 2018

Uncover Effective, Expert Personal Brand Statement Examples​ What do Rand Fishkin, Charlie Puth, and Martha Stewart all have in common? They are all killer personal brand examples. While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement.

Brand 68

Brand Examples Career Godin 68

First Friday Book Synopsis

OCTOBER 5, 2013

A globally recognized innovation leader and futurist, Lisa founded futurethink in 2003 to provide a simple approach to the otherwise complicated topic of innovation. She is also the author […].

Wilde 75

Wilde Drucker Direct Marketing Diversity 75

CO2

JANUARY 23, 2011

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Pulse Meme Feed What Is Your Brand Against? Where has time gone.

Executive Coaching 74

Executive Coaching Strategic Planning Direct Marketing Taylorism 74

Harvard Business Review

AUGUST 4, 2017

When news broke earlier this year about Amazon’s courtship of some of the world’s biggest consumer packaged goods (CPG) brands, it touched off a wave of speculation. On one side is the growing interest of brands in direct-to-consumer (D2C) models. Add value to the consumer. Keep the online conversation going.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

OCTOBER 20, 2015

But as consumer interactions become ever more digital – perhaps because of this — consumers are seeking out real-world interactions with brands and their stories. A majority of guests have a more favorable opinion of Coca-Cola after they visit the brand home and 94 percent say they would recommend the experience to a friend.

Brand 8

Brand Storytelling Trout Retail 8

Great Leadership By Dan

JANUARY 16, 2014

Decide: Choose a direction and jump. Change: Make both internal adjustments and external innovations to keep going and growing. Innovation, an external change, brings a new competitive edge to your business by introducing products or services that increase the value of a customer''s experience with your organization.

Succession 242

Succession Direct Marketing Entrepreneur Market Risk 242

Harvard Business Review

MAY 31, 2013

The promise of digital marketing continues to grow as big data gets bigger and is turbo charged with mobile and social. In theory, digital marketing should be more precise and better than traditional analog marketing. So why is digital marketing still so ineffective? But Super Consumers care about benefits and innovation.

Marketing 8

Marketing ROI Real Estate CRM 8