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Decide, Change: The Two Essential Risks for Ultimate Success

Great Leadership By Dan

Sure, you hope to avoid liability, investment, and market risks as you pursue your entrepreneurial dream, so you take steps to mitigate exposure. Decide: Choose a direction and jump. Change: Make both internal adjustments and external innovations to keep going and growing. For more information please visit [link].

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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

Uncover Effective, Expert Personal Brand Statement Examples​ What do Rand Fishkin, Charlie Puth, and Martha Stewart all have in common? They are all killer personal brand examples. While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement.

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Lisa Bodell: An interview by Bob Morris

First Friday Book Synopsis

A globally recognized innovation leader and futurist, Lisa founded futurethink in 2003 to provide a simple approach to the otherwise complicated topic of innovation. She is also the author […].

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AARP – The Last Membership Card You Will Ever Need!

CO2

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Pulse Meme Feed What Is Your Brand Against? Where has time gone.

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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. But as consumer interactions become ever more digital – perhaps because of this — consumers are seeking out real-world interactions with brands and their stories.

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business Review

When news broke earlier this year about Amazon’s courtship of some of the world’s biggest consumer packaged goods (CPG) brands, it touched off a wave of speculation. On one side is the growing interest of brands in direct-to-consumer (D2C) models. Make room for new technologies. Make room for new technologies.

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Make These Changes to Help Digital Marketing Fulfill Its Potential

Harvard Business Review

The promise of digital marketing continues to grow as big data gets bigger and is turbo charged with mobile and social. In theory, digital marketing should be more precise and better than traditional analog marketing. So why is digital marketing still so ineffective? This is only going to get worse.